Pricing Your Home

We have all the tools you’ll need to make an informed, confident decision. 

Where do you start?

If you set your price too high, your home may sit on the market. If you set it too low, you risk cheating yourself out of thousands of dollars. And while anyone can run the numbers for you, the real magic happens when you pair those numbers with real-world context and local market expertise.

That’s exactly what our agents are here to do.  


Know the market.

Here’s how our network agents can help you.

Comparable Market Analysis

Not only will we run the report, we’ll show you what it means.

Research the Competition

Get insight into other homes in your neighborhood as well as details about your own home.

Negotiate

Work with a network agent to determine other opportunities to increase your sale price.

Are You Priced To Sell?

There are two goals when selling your home:

  1. To get the most money possible.
  2. To sell as quickly as you can.

Be realistic. Price is the number one factor that most home buyers use in determining which homes to view. Although the price is set by you, the seller, the value of the home is determined by the buyer. Don't allow your enthusiasm to warp your judgment and lead to overpricing - a mistake you can't afford to make. Here are some factors to consider - recommended by experienced residential specialists - to help you sell your home. This information is not all-inclusive and does not replace the expertise provided by a Certified Residential Specialist (CRS).

Things To Remember When Pricing Your Home

What Doesn't Affect Your Asking Price

  • Original Cost
    Your price is determined by today's market.
  • Investment in Improvements
    Potential buyers will evaluate your home (i.e. wallpaper and carpet) and may include the costs to remove or replace in their offer.
  • The Cost to Build Your Home Today
    A replacement value is determined for insurance purposes only.
  • Personal Attachment
    Prudent buyers purchase based on their emotions, not yours.
  • Neighbor's Claims
    Don't listen to what your neighbors tell you is the fair market value for your home. Other homes in your neighborhood may not be as similar as you think. Also the terms accepted by both the buyer and seller greatly affect the sale price.

What Happens To A Overpriced House

  • You'll Help Sell the Competition
    The "correctly priced" homes look even better if yours is overpriced. Most buyers are competitive shoppers.
  • Your Home Will Stay on the Market a Long Time
    Did you know that 80% of your potential buyers will see your house in the first four to six weeks? If you don't sell them then, it takes approximately three months to replace them with an equal number of newcomers.
  • You'll Lose Market Interest and Qualified Buyers
    Serious buyers use the value, quality and price of similar properties as deciding factors.
  • You (The Seller) Would Lose Money
    You may have to make extra mortgage payments as well as incur taxes, insurance and unplanned maintenance costs.
  • You (The Seller) May Have to Accept Less Money
    Studies show that the longer a house is on the market, the greater the discount off the list price. Often a seller will accept less than fair market value in order to sell because of an approaching deadline.
  • There is the Potential for Appraisal Problems
    The appraiser from your buyer's lending institution must agree that the home is worth the asking price. If the appraiser believes the price is inflated, the loan may not be approved.

Look To A CRS When You Need Answers Fast

As you can see, there are a multitude of factors that determine the asking price of your home. Finding this price yourself can be a long and difficult task. That is why thousands of satisfied homeowners, like yourself, turn to a residential specialist. A residential specialist has the tools necessary to compute the fair market value of your house quickly and accurately while allowing for personal considerations (such as the date by which you must sell). Your residential specialist can also confidently answer your questions about listing, pricing and showing.


Take the next steps

Services

Inspections and Disclosures

From finding the right people to interpreting the results, we’re here to help.

Services

Preparing Your Home For Sale

You’d be surprised. Even the smallest things can seal the deal.


HAVE QUESTIONS ABOUT PRICING YOUR HOME?

Our agents are good to know.